Mission Statement of Kissan Shopee
Empowering Indian Farmers for a Digital, Fair, and Global Agricultural Future
Founder: Kissan Justin
Platform: Kissan Shopee – India’s Digital Farming & Online Agri-Commerce Revolution
1. Introduction: The Need for a Farmer-Centric Revolution
In a country where over 60% of the population depends directly or indirectly on agriculture, Indian farmers remain underrepresented in the global marketplace. Despite contributing immensely to the economy and food security, their reach, income, and dignity remain stifled by traditional market systems.
Kissan Shopee was born out of this need — to bring India’s farmers out of the shadows and into the digital spotlight — where they can market their crops fairly, reach global buyers, and grow with knowledge, technology, and dignity.
2. Connecting Farmers Globally
Our first and foremost mission is to digitally connect Indian farmers with global markets and networks.
Kissan Shopee provides:
Online presence for every farmer regardless of region or literacy.
Digital communication tools to connect directly with buyers, traders, agri-scientists, and co-farmers.
Multilingual platform access to ensure inclusivity from Tamil Nadu to Kashmir, Gujarat to Nagaland.
Global reach for export-oriented produce like spices, turmeric, moringa, and medicinal plants.
Real-time pricing and demand data from international buyers.
This global connection opens new avenues of prosperity, trust, and shared learning.
3. Selling Their Products Online: A Digital Marketplace for Crops
Just like any online business platform — Amazon, Flipkart, or Meesho — Kissan Shopee serves as an exclusive agri-commerce platform.
We aim to enable:
Direct listing of farm products by farmers — grains, vegetables, pulses, spices, fruits, flowers, dairy, poultry, honey, and even processed goods.
Price-setting by farmers themselves — with optional consultation tools.
A fair bidding model where multiple buyers can offer fair deals.
Farmer-managed e-shops to showcase regular and seasonal products.
A commission-free or minimal-cost model that retains farmer profits.
Empowering farmers to act as sellers, entrepreneurs, and marketers.
4. Building a Digital Identity for Every Indian Farmer
One of the key problems in rural farming is the lack of recognition and traceability.
Kissan Shopee introduces:
A Digital Farmer Profile (DFP) with Aadhaar/land verification integration.
Unique digital IDs for all registered farmers with landholding and crop data.
Farmer ratings based on ethical practices, delivery records, and transparency.
Showcase of certifications — organic, FSSAI, APEDA, etc.
History of crops grown, seasonal records, pest issues, and production quality.
Digital identity equals recognition, traceability, and trust.
5. Global Geo-Tagged Farm Listing and Cultivation Database
Every farm listed on Kissan Shopee will be linked to its geolocation.
This serves multiple goals:
Helps buyers verify authenticity of the product's origin.
Enables agronomists and agri-tech teams to give localized suggestions.
Creates a National Crop Map and Cultivation Forecast Tool.
Encourages local collaborations among neighboring farmers.
Tracks crop health via satellite and drone analytics integration.
From soil to screen, complete farm transparency.
6. Training and Know-How in Modern Agriculture
Kissan Shopee is not just a sales platform — it is an agri-academy and innovation hub.
We aim to provide:
Free video-based training in regional languages on farming techniques.
Live webinars and farm-to-farm learning programs.
Access to the latest organic, hydroponic, vertical farming, and permaculture methods.
Expert advice on seed selection, pest control, harvesting, and storage.
AI tools to suggest what crop to grow based on soil, season, and market demand.
Updates on government schemes, subsidies, and insurance policies.
Because knowledge is the fertilizer of empowerment.
7. Acting as the Farmer’s Buyer Database & CRM
Behind every successful business is a Customer Relationship Management (CRM) system.
Kissan Shopee creates a database of buyers and consumers for each farmer:
Track which buyers purchased what, when, and how often.
Save preferred pricing, payment history, and feedback.
Allow communication and negotiation between buyers and farmers.
Auto-suggest potential buyers based on crop and location.
Access to B2B bulk buyers like restaurants, exporters, processors.
Farmers as business owners, not laborers.
8. Crop Marketing & Brand Development
Marketing is a missing link in most Indian farms. Kissan Shopee fills that gap by:
Helping farmers design product labels and brand names.
Offering packaging and e-label printing support.
Creating digital posters, videos, and stories of the farm.
Running social media campaigns about farmer products.
Enabling traceable QR codes to build buyer trust.
From raw turmeric to “Golden Roots by Ramesh Babu” — brand is value.
9. Digital Shop & Inventory Management
Each farmer will get:
A personal digital storefront on Kissan Shopee with a unique link.
Inventory control dashboard to add/remove items.
Notifications when products are low in stock or about to expire.
Insights on what products are in demand.
Empowering farmers to run digital shops like modern entrepreneurs.
10. Support for Certifications, Legal Docs, and Government Schemes
Kissan Shopee assists with:
Applying for Organic/NPOP certification
Linking with FPOs, SHGs, and co-operatives
GST registration support for large-scale sellers
Guidance on PM-KISAN, crop insurance, agri-loans
Access to subsidies on solar pumps, drip irrigation, machinery, etc.
Cutting through paperwork — one farmer at a time.
11. Logistics, Cold Chain, and Warehousing Help
Kissan Shopee builds partnerships to offer:
Pick-up from farm services
Tie-ups with cold storage and agri-logistics players
Forecasted demand-based harvesting alerts
Packaging guidance and bulk shipping management
Hyperlocal delivery and micro-fulfilment for urban buyers
Selling is incomplete without delivery.
12. Farmer Growth Dashboard and Financial Analytics
Each farmer will be able to track their growth:
Monthly sales and earnings
Crop performance compared to past years
Season-wise profit-loss statements
Credit eligibility and investor interest
Predictive suggestions for better outcomes
Numbers tell stories. And Kissan Shopee listens.
13. Vision for the Future: A New Era of Farmer-First Economy
Kissan Shopee dreams of:
Over 10 lakh farmers connected globally
Export-led prosperity for agri-entrepreneurs
Self-sustaining rural farming clusters
India as the global brand for safe, natural, and fair food
A billion-dollar farmer-owned digital marketplace
A nationwide farmer social network for knowledge sharing and solidarity
Digital Bharat. Empowered Kissan. Global Food Leader.
Closing Note from the Founder: Kissan Justin
“Kissan Shopee is not just a website. It is the voice, face, and future of the Indian farmer. We exist to make sure that every crop sown sees not just sunlight and water — but also hope, dignity, and global value.”
