Mr. Kissan Essentials Private Limited
Foundation and Early Years
Mr. Kissan Essentials Private Limited, originally known as “Kissan,” was established in 1954 in Velur, Thrissur, Kerala. The company was the brainchild of Louis Lonappan, who brought his knowledge of British technology gained while working in Sri Lanka to his home state of Kerala. The company’s journey began as a humble rice mill unit, playing a vital role in the local agriculture sector by assisting farmers in processing paddy into rice and converting rice bran into cattle feed. This was particularly significant given the prevalence of paddy farming in the region. The name “Kissan,” meaning farmer, was chosen to reflect the company’s deep connection to agriculture and its commitment to supporting local farmers.
Expansion and Diversification
Louis Lonappan’s legacy was carried forward by his son, Johny Luies, who expanded the company’s product line to include chili powder, rice powder, and various condiments. Johny’s efforts in diversifying the product range laid the groundwork for the company’s future growth and evolution.
A New Era of Leadership
Following Johny Luies’ passing, leadership of the company was taken over by his nephew, a former Indian Army Soldier. His leadership marked a period of significant transformation and modernization for the company. Recognizing the need to distinguish the brand from “Kissan,” a name owned by the Unilever Company, he registered the brand name “Mr. Kissan.” This strategic move was part of a broader initiative to modernize and expand the company’s operations.
Incorporation and Modernization
The rebranding to “Mr. Kissan” coincided with the company’s incorporation as a private limited entity under the name Mr. Kissan Essentials Private Limited. The current CEO, Kissan Justin, has been instrumental in driving this transformation. Under his leadership, the company has made substantial advancements in the fast-moving consumer goods (FMCG) and food supplement sectors. His forward-thinking approach and passion for industrial innovation have propelled the company to new heights, ensuring that Mr. Kissan Essentials remains at the forefront of the industry.
Current Operations and Vision
Today, Mr. Kissan Essentials Private Limited is renowned for its high-quality products and its commitment to innovation and excellence. The company continues to uphold its founding principles of supporting local farmers and providing quality products to its customers. With a vision to further expand its product offerings and market reach, Mr. Kissan Essentials is well-positioned to achieve sustained growth and success in the years to come.
Jesweno Justin, the newly joined fourth-generation scion of the business Mr. Kissan Essentials Private Limited, has brought a fresh perspective to the company. Recognizing the declining footfall in physical stores, Jesweno has spearheaded the launch of an online platform named Kissan Shoppe. This initiative aims not only to rejuvenate the business but also to enhance customer satisfaction on a global scale.
With an emphasis on modernizing the company's approach, Kissan Shoppe promises to elevate the business to new heights by leveraging digital channels and catering to the evolving needs of customers worldwide. Jesweno Justin's vision is set to propel Mr. Kissan Essentials into a new era of growth and relevance in the competitive market landscape.
Conclusion
From its humble beginnings as a rice mill to its current status as a leading player in the FMCG and food supplement industries, Mr. Kissan Essentials Private Limited has a rich history of resilience, innovation, and commitment to quality. The company’s journey reflects the enduring legacy of its founders and the ongoing dedication of its leadership to drive forward-looking growth and development.
